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Nicole Johnson
- Dec 3, 2018
- 2 min
Give Your Brand the Gift of Authenticity During the Holidays
With the holidays coming up, staying true and keeping an authentic brand identity can be difficult. Does your brand acknowledge an array of cultures while promoting the holidays? If your brand mentions Christmas, is mentioning Hanukkah and Kwanzaa necessary? These questions are crucial for helping brands position themselves during the holidays. Most brands have certain guidelines they follow such as colors, logos, and fonts in order to stay consistent with their brand. These
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Michella Chambliss
- Nov 28, 2018
- 2 min
#Hashtag It!
Social media is the name of the game, well this era. Increasing your visibility for your brand is actually easy, hash tag it! The pound symbol became a craze in 2007 to produce and distinguish groups online. However, it is an important digital marketing tool used worldwide to stay ahead of competition, brand awareness, and promotion. Whether you are a new business looking for distinguishability or an up and coming social media influencer, the way you end your posts with the
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