While scrolling through your Facebook newsfeed, you see cute videos of puppies, and endless amounts of “fail” videos, and a ton of advertisements. With Facebook, you are shown videos of amazing products being used by stars such as Chip and Joanna Gaines and their new Target home goods line. Social media has taken over the advertising world. Facebook is one of the biggest social media platforms out there, so when you create a new product and need to spread the word quickly–, F
When using social media platforms for your brand, a good thing to think about first is the demographics that use each platform. By knowing this information, you can see who to target on each platform. From there, it’s easier to see how to best use each platform to create a brand image and spread your brand’s message. Using each social media platform to complement the other instead of cross-posting between platforms is a great way to ensure your content seems new and relevant.
Live streaming is the latest function trending on social media today. Live streaming in the media has been going on for years via websites like Twitch and YouTube, but only in the past few years have shown social media apps testing the waters of live streaming. Two of the biggest current social media apps, Twitter and Facebook, are at the forefront of this latest media craze. On March 13th, Twitter announced that it acquired the steadily growing live streaming app Periscope.
In the world of advertising, diversity and social justice have become more and more popular. During the 2017 Super Bowl a number of ads from different companies brought light to social justice and diversity issues going on. The most recent company to do this is Nike. Nike is the proud sponsor of Lebron James, Kevin Durant,Dwayne Wade, and many more. Nike recently started an equality campaign that brings some big name celebrities such as Lebron James, Serena Williams and Alici
For the past few week, people have been waiting and watching for the birth of a giraffe at an animal park in Harpursville, New York. Jordan Patch, the owner of Animal Adventures Park, has decided to livestream the event on the zoo’s Facebook page. Despite being taken down once for somebody reporting the video for being “sexually explicit,” it has been viewed over 20 million times. That’s a lot considering all April the giraffe has done so far is walk in circles and eat hay. T
How Strong Photos Can Elevate Your Brand Reaching your audience is the most important goal for brands, and social media has been the latest frontier to develop your visual presence online. Keeping up with high-quality original content can be an expensive cost for brands, and that's why Sawyer Hartman's Lightroom Presets are a revolutionary tool at an affordable cost of $40. Sawyer Hartman Lightroom Presets Sawyer Hartman is a photographer and filmmaker based in California. Ha
In case you missed it, Wendy’s social media team is killing the Twitter game. It all started in 2016 when Wendy’s began promoting their 4 for $4 special. Soon after, Burger King came up for a 5 for $4 deal with the tagline, “because 5 is better than 4.” A tweeter asked Wendy’s what they were going to fire back, to which they replied, “edible food.” Then, in the beginning of 2017, a tweeter accused them of using frozen beef for their products. Wendy’s responded to the criticis
Strong visuals are proven to increase online engagement and, luckily, smartphones come equipped with cameras capable of taking quality photos and videos. There are several tricks to make a splash with your smartphone photography. Setting the right quality In the settings menu on iPhones, you can adjust the quality of photos, videos, and slo-mo recordings. Simply open your Settings app, then go to Photos & Camera where you can adjust these settings. The right quality depends o
Photo by Timonthy Fadek via Wired If you live in the United States and are even halfway aware of the world around you, you know that there has been controversy galore. Emotions and tensions have been high for many groups of individuals in America and around the world and the 2016 presidential race was sure to heighten those fears. For Hawaiian native Teresa Shook, it was a call to action. It all started when she was devastated by the results of the 2016 presidential race. In
Create beautiful social media posts in seconds straight from your smartphone or iPad. Adobe Spark Post is the easiest way to look like you received an actual graphic design degree. I use a wide range of Adobe Creative Cloud Apps along with the free mobile versions on my iPad. I have noticed that you can’t get the same customizability on the mobile apps, but these free versions are something to look into if you don’t have a designer on staff or if you are trying to post qualit
1. Follow accounts related to organization.
Whatever your organization does, follow similar organizations to see what they are doing. Also, make sure you are reaching out to your target audience. It is also a good way to connect to reporters and others in your industry. 2. Designate one person to manage account.
If you have a social media team, designate only one person to create tweets or at least proofread tweets before they are posted. This ensures that all your tw
Social media has transformed since its birth. Platforms have come and gone from AOL to MySpace to Facebook and Twitter. Now, there is a trend toward more image-based platforms among teenagers with Snapchat and Instagram showing growth and strong numbers. On the other side, networks that do not rely as heavily on images, like Facebook and Twitter, are being used less often. Snapchat’s and Instagram’s usage has more growth among teens. According to Adweek, monthly teen use of S
Hosting a professional twitter chat is a great way to interact with clients in real time. By opening up a public conversation, it creates a feeling of authenticity by furthering the channel of communication between your business and your clients needs, thoughts, and questions. 1) Do: The first step in hosting a twitter chat is to create a specific hashtag that accurately represents your brand. To improve efficiency, keep the hashtag short and easy to remember. It is cru
It’s easy to say that you are going to expand your presence on social media to reach a larger audience, but how does one gain followers in the first place? While doing research, I came across tons of answers and I compiled a list of things that are keys to social media success and growing your follower base. 1. Find out where your audience is
One of the most important factors to growing your social media follower base is finding out what social networks your audience is
When a company or brand looks to the Internet to market themselves, social networks like Facebook, Twitter and Instagram come to mind. Some brands, however, overlook the power of video, specifically the YouTube platform. For the past 11 years, YouTube has established itself as a leading digital marketplace where brands can interact with consumers and vice versa. YouTube is the third most visited site in the world with almost five billion videos watched on YouTube every day. A
In December of 2013, a new app was created that took texting and facetime and combined them. And the best part? It guaranteed that anything you sent would disappear in a matter of seconds. They called their app “Snapchat,” which was appropriate because of the way one’s photos could be seen then erased forever. Because of this, an age of new technological savvy young adults could get around the stigma that they, and more so the generation before them, had been taught—once on t
On August 2nd, Instagram made a bold move and launched Instagram Stories—a new feature to the existing social media platform that would turn out be a beautiful innovation for brands. How Instagram Stories Work
Instagram Stories are a feature recently added to Instagram where users can upload a 10-second long photo or video that disappears after 24 hours. The “stories” appear in a bar at the top of your news feed. If an account you follow has posted new content on their s
The controversy heard ‘round the world. The #OscarsSoWhite hashtag was birthed by April Reign and quickly gained the attention of millions. The hashtag gained even more momentum when Jada Pinkett-Smith took to the web with a video that would break the internet and rally the black entertainment community to take a stand. The Oscars, also known as the Academy Awards, remained silent for a while, but quickly realized that this PR controversy was not going to go away any time soo
Instagram as users currently know it is about to change. As you have probably heard, Instagram is changing it’s timeline from chronological order to an algorithm that will show you what it thinks you want to see most. Instagram announced the upcoming change in a recent blog post. It said, “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”
Jet Blue Airlines has been rising to new heights in more places than just the sky. A social media standout, Jet Blue is using Twitter and Facebook to communicate with their passengers in different, exciting ways that set them apart from other airlines. For brands, social media is the best way to convey corporate identity and control the image of your organization. Jet Blue is taking advantage of this by using their social media accounts as a direct connection to their passeng