The internet and the media is all around us. This leads to many people using their social media platforms as a way to connect with their world and keep up with the people they follow. Although some people don’t have to worry about what they share online, others have to keep a professional profile. In the workplace, there is a difference between being authentic and sharing to much of your private life in a formal setting. Throughout time, many characteristics of authenticity s

Social media is the name of the game, well this era. Increasing your visibility for your brand is actually easy, hash tag it! The pound symbol became a craze in 2007 to produce and distinguish groups online. However, it is an important digital marketing tool used worldwide to stay ahead of competition, brand awareness, and promotion. Whether you are a new business looking for distinguishability or an up and coming social media influencer, the way you end your posts with the

Douyin or, more popularly known in the U.S as TikTok, is the newly raved about social media app used primarily by teens. After TikTok outgrew its then competitor Musically, the company absorbed the Musically users, or musers, and now have created one of the largest growing social media platforms. It is also now the world’s most valuable startup valued at $75 billion. The app was popularized in one of the most populated countries, so its reach is far beyond national startups,

With the heavy presence of social media, traditional fan clubs have become obsolete, and have been replaced by Stans. Stans are Uber fans who go to any length to show their devotion to their favorite celebrities. In many ways, Stans can make or break a person’s brand. July 2018, it was reported that Kylie Jenner had an estimated net worth of $900 million. Her devoted fans began donating money to a GoFundMe campaign, to raise $100 million, making Jenner the world’s youngest bi

As if we needed proof that social media is a central part of our lives, Halloween season is a prime example. Many go-to costumes this past year have been inspired by social media. From the hashtags, to the memes, YouTube celebrities and more, scan your news feed to stay on trend this Halloween. Let’s see how well you keep up with social media trends. #ThrowbackThursday Here's one of the more creative Halloween, social-media, inspired costumes. Hastags are not the easiest cos

Social media influencers are dominating the game of online marketing, but how are they so successful? Social. Media. Influencer. We’ve seen all kinds on Instagram, Twitter, and YouTube, but what does the title actually mean? A social media influencer is someone who has garnered enough following and credibility in their industry to persuade their followers to purchase products or services simply by advertising the product on their platform. Social media influencers have floode

As an avid Instagram user, I’ve noticed that algorithm changes within the app. Especially for non-tech savvy users, these changes can be quite confusing and sometimes even frustrating. The last algorithm change Instagram occurred on March 22 of this year in order to provide more relevant content for its users. The previous algorithm allowed users to predict and post when followers were more active ,but now, according to a Later post, users feed is now based on the users’ inte

Social media is the best place for musicians, professional or not, to build and sustain direct-to-fan engagement. Here are three ways to utilize social media to help increase your direct-to-fan engagement and increase your fan base: 1.Create a Website: Every musician or band should have a website because it is usually the first thing fans see. The website should follow your brand and show the band’s true personality. Having a website will allow fans access to all of your band

Photo Credit: Vero Branding After its development in 2015, Vero made a significant spike in its involvement from social media users starting in. The photo, music, and content sharing app, according to an article in Mashable, went from No. 566 to No. 1 in just four days! Vero went unnoticed for so long that it couldn’t even be found on the App Store’s top 1,500 chart until recently. Why has Vero gone from zero to hero so suddenly? It’s believed to have become so popular becaus

photo by Tim Savage Snapchat is a very prominent brand that has been on the rise since it started in July of 2011. What is the purpose of Snapchat? In the first post on Snap. We get the general purpose of Snapchat from what the CEO and Co-founder, Evan Spiegel, said in his first post on Snap Inc.: “Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.” 2011:

Businesses always have new things coming to the surface. Whether it be new advancements within their company, events and collaborations, new products, or ideas they are releasing for people to enjoy, businesses have to get their information out to the public. Since social media is the most common way to spread information and reach the most people, this is the route businesses have started taking. Even though businesses are capable of catching the most eyes by using social me

Kentucky Fried Chicken ran out of chicken. Yes, you read that right. The wildly popular fast food chain was forced to shut down 800 out of 900 stores across the United Kingdom and Ireland last week after there was a mix up with deliveries. In response to this ironic event, KFC released an advertisement that ran in UK newspapers on February 23 that depicts a KFC chicken bucket with the letters “FCK,” an apology, and a link to their website in which customers and get up to date

Social media is how the world communicates, if you don’t adapt then you’ll fade away. This blogger makes valid points, The Future of Social Media Visual Based Platforms. Social media is here to stay and it’ll only get bigger and more complicated. People may stop using Twitter or Instagram, but something else will be there to take its place. If you want to be seen and heard then keep up. One of the keys to social media is having an effective message, some people do that by ran

With the rise of social media usage over the past decade, companies are having to broaden what their traditional scope of advertising and marketing entails. A whopping 79% of adults use Facebook, 35% use Instagram, and 24% use Twitter. In order to maintain viewership for their brand, businesses are utilizing these platforms. And what is one way to do that? Through the use of memes! What is a Meme? A meme is an image or video, often combined with words or a caption that refere

On January 11th, Facebook announced its News Feed Algorithm was being altered to favor posts from friends and family over those from publishers and pages. According to the Facebook CEO, Mark Zuckerburg, the algorithm is being tweaked to “prioritize posts that spark conversations and meaningful reactions between people”. While certain Facebook users found this information encouraging, marketers, agencies and others in this realm of public relations and advertising reacted swif

Facebook is one of the largest social media platforms to date and it is known for it competing features. It continues to add new features for its users to explore, but with something new and fun comes something dark. Facebook launched it’s live video feature August 2015 only available to verified accounts, but was available for every user April 2016. Since then live videos from celebrities communicating with fans and people just sharing their everyday lives have been seen on

If you spend as much time on Twitter as I do then you have probably seen a post or two from Elon Musk. In case you don’t keep up with nerd news like I do, Elon Musk is a millionaire entrepreneur, who is most noted as the CEO of Space-X and Tesla. Other than popularizing self-driving cars, creating a reusable rocket and being the real-life Tony Stark Musk is also the founder of The Boring Company. It might not sound interesting but there is nothing boring about it. The Boring

Twitter may soon double its character limit from 140 to 280. It is still in the testing stage and hasn't been released to the public yet, but a few users have been trying it out. A lot of Twitter users are organizations that are using their tweets to market services, products and brands. Not only, do organizations use Twitter but also, businesses often use Twitter to bring more attention to their company or website. So, what does this new character limit mean for companies th

These days, Snapchat has reinvented everyday marketing. One of the hardest parts of connecting with your audience is trying to find a way to be creative and innovative. Understanding Snapchat inside and out can help spread awareness for your organization. Many people believe that it is harder to use Snapchat to promote a business. However, there are a few ways to make the organization known by using amazing Snapchat features. The best way to properly market your company on Sn

Facebook is an ever changing landscape and one of the biggest innovations that the platform added lately is a live streaming tool, which allows any person or page using the app to go live and talk to people following them. From a brand standpoint, there are positives and negatives that go with a tool like this and here are some to know about. 1. PRO: You can talk directly with fans and/or consumers With Facebook Live, you will be able to talk directly to the audience that alr