When creating a business it is important to know what values define your brand. For some businesses, this means publically taking a social or political stand. This business move always creates a conversation; weather it is backlash or praise it never fails to become a trending topic. However, not all publicity is good publicity, so is it a good idea? Creating advertisements and issuing statements about anything controversial can make people who disagree stop purchasing your

The media world is still reeling over the fact that Colin Kaepernick was chosen by Nike to lead their ad campaign for the 30th year anniversary of their “Just Do It “ tagline. Unless you have slept under a bag of utter social media seclusion, since 2016 the former San Francisco 49ers quarterback has sparked the wave of NFL national anthem protests against racial inequality and has been at the center of controversial backlash for it. However, Nike as a brand has a history