Since the rise of social media back in 2008, companies/brands have been finding new ways to advertise their brands to people around the world. Instead of having to advertise/promote on television, radio, newspaper or billboards, companies can now advertise to consumers all over the world through apps such as Twitter, Instagram and Facebook. Influencers have impact not only on people in America- but people from all over the world. This article explains that since social media

Engagement, engagement, engagement! This is what keeps blogs and social media pages afloat through all of the noise of the internet. Below you will find ways to start understanding your audience, so that you can begin to increase engagement on your blog. 1. Understanding Your Target Audience Ask yourself, “What do my readers need from me?” or “Who does my blog help?” The answers to these questions can help you understand who your blog is targeting. Understanding your audience